Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Kate Herling, Founder of Everly, located in Austin, TX, USA.

What's your business, and who are your customers?

Flavored drink mix powders made with clean ingredients + functional electrolytes, caffeine, vitamins, and probiotics to meet all your hydration needs. Our customers are looking for flavorful water options! They range from former soda addicts to keto/paleo adherents and everyone in between that are looking for low-calorie hydration solutions.

Tell us about yourself

I live in Austin, TX, where I got my first taste of entrepreneurship about ten years ago when I launched my first brand, Sway Water, at the Austin farmer's markets. It's so gratifying bringing a product to market that people really love! Our customers motivate me each and every day.

What's your biggest accomplishment as a business owner?

Launching our instant coffee with compostable packaging with a long shelf life!

What's one of the hardest things that comes with being a business owner?

There are so many pieces to launching a business besides the product that I was unprepared for initially. An entrepreneur wears many hats, and it can be a bit overwhelming!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Price your product correctly - that will save you a lot of headaches.
  2. Find a support network.
  3. Cultivate some patience, as it can be a tough but worthwhile journey!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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