Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Michael Fletcher, CEO of DrinKicks LLC., located in Los Angeles, CA, USA.

What's your business, and who are your customers?

DrinKicks™ is a sneaker-themed CPG company that is focused on the circular economy. We've created drinks that minimize your carbon footprint and maximize your health daily. We are reimagining RPET plastic bottles and fruit waste into bio-sneakers. Our customers are everyday sneaker enthusiasts and health-conscious individuals. We desired healthier alternatives versus the refined-sugar-filled drinks and snacks in our community stores.

Tell us about yourself

My background is in graphic design. I've designed cereal boxes, merchandise, sneakers, and more. I came to the conclusion that I wanted more sustainable options for people who are like me. I love sneakers, but I also know health is Wealth. There isn't a lot of visibility for products designed by people of color or ones that appeal to our community. This gives us a chance to create and educate about important topics like the circular economy, recycling, being mindful, etc. We have to teach each other.

What's your biggest accomplishment as a business owner?

Taking something I am passionate about and growing it while solving a problem.

What's one of the hardest things that come with being a business owner?

I think the hardest thing for me was dealing with the unknowns, but the truth is you'll never be 100% ready, but getting in the mindset of excepting challenges is key.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start broke, Start scared, and Start now!
  2. Close your eyes and envision yourself where you want to be!
  3. Believe in yourself more than anyone.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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