Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Nicole Doumont, Co-Owner of Elite Fitness Team Inc., located in Brantford, ON, Canada.

What's your business, and who are your customers?

Elite Fitness Team Inc. is an online weight loss transformation company - laser-focused on transforming peoples' health, built on systems & support. We specialize in designing weight loss transformation meal plan systems, transformation workout routines, & accountability systems alongside a supportive community of others on their weight loss transformation, health & fitness journey committed at the same level.

Tell us about yourself

This is a loaded question, and there have been a lot of events that have brought me to this point in my life and business! Here are the bullet points!!

Long story short:
☑️ Started my own weight loss journey @ 12
☑️ Earned my black belt in karate at 16
☑️ Joined my 1st gym at 16
☑️ Took courses and started teaching aerobics at 18
☑️ Went to college for health & fitness
☑️ Started personal training at 24
☑️ Started Elite Fitness Team July 1st, 2010
☑️ Ran Marathons/taught spin classes
☑️ Competed in 5 fitness shows (hiring and learning from other transformation coaches)
☑️ Taken additional courses along the way like Precision Nutrition
☑️ What trumps all of the above (my passion and the fact that I work DAILY with busy working mamas 40+)
☑️ I'm sure there's more, but this is the quick version."
I'm motivated daily to help as many women as possible feel as great as I do by taking care of their mental and physical health!

What's your biggest accomplishment as a business owner?

Creating a life on my own terms where I have an abundance of autonomy!

What's one of the hardest things that come with being a business owner?

Waking up each day - putting a fire under your own butt because no one else is going to be doing it! So, consistent endurance to always be moving forward!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure that you are extremely passionate about what business you would like to commit to!
  2. Make sure that you know that it will be a lot more work than you think & that's ok as long as you keep moving forward!
  3. Make sure that you have a very strong support system!

Is there anything else you'd like to share?

Systems save lives! Know your business well and create simple systems that will save you time, money, and energy:)

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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