Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Dorothy Sinding, Owner of Elite Training Facility, located in Kitchener, ON, Canada.

What's your business, and who are your customers?

At Elite Training Facility, our passion is health & fitness balanced with your lifestyle. We offer Group Fitness Exercise classes, Personal Training, Physiotherapy, Massage Therapy, and UV Tanning, as well as our Eating for Success Guide and high-quality nutrition products to help our clients live their best life.

Tell us about yourself

Elite Training Faculty is owned and operated by me & Clint Sinding. Health and fitness have always played an important part in our individual lives, so when Clint & I met at a local gym 15 years ago, sparks started flying. It wasn't long before they decided to open our own facility. Clint has been a coach, fitness instructor, and personal trainer throughout his life. He has a passion for fitness and health and brings over 30 years of experience to his training programs.

As owner and resident registered massage therapist at Elite Training Facility, I have been passionate about health and fitness for decades. It was only a matter of time before I added Personal Training to my repertoire! The Elite Training Facility team is now 5 people and growing.

Whether it is bringing a bright moment to a client's day or helping them transform their whole lifestyle, it's a job worth getting up for. Even if it meant the alarm goes off at 4 am most days of the week. :)

What's your biggest accomplishment as a business owner?

We grew our business during a very tough period. The pandemic hit our industry hard! We did not give up; we adapted to the times, changing things up sometimes from week to week, posted closures and re-openings, followed government guidelines, and changed mandates on the fly. In July 2021, we moved to a larger location and expanded our services.

What's one of the hardest things that come with being a business owner?

You never really know what tomorrow will bring. You have to be willing to change.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You need to believe in yourself, but more importantly, you need to work hard.
  2. Treat every client like your business depends on it because it does!
  3. Don't be afraid to ask for help.

Is there anything else you'd like to share?

We've been blessed to run a business that brings us so much joy and satisfaction. Helping clients and watching them hit their goals is the most rewarding part of our day. We're still growing!! And we're still hiring! If you or someone you know is looking to join an awesome team in the industry, we'd love to chat.

We are looking for:
Personal Trainers, RMTs, Chiropractors, Physiotherapists, Naturopaths, Acupuncture Practitioners, Osteopaths, and More!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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