Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Sonya Lutter, Owner of ENLITE, located in Wamego, KS, USA.

What's your business, and who are your customers?

ENLITE seeks to enlighten financial planners about the role of mental health in the planning process. I provide one-on-one training/consulting and access to courses and a community for financial planners to come together and expand their knowledge in the psychology of financial planning.

Tell us about yourself

Throughout my career as a therapist and within the financial planning sector, I saw a need for professionals to learn from our complimentary professions. I spent 15+ years in academia before leaving for the private sector. I ultimately formed my own company to build the dream I have had since starting graduate school 20 years ago.

As a co-founder of the Financial Therapy Association, I have enjoyed the opportunity to build academic training in financial therapy and the psychology of financial planning through my former work at Kansas State University and now at Texas Tech University in Financial Health and Wellness. I built ENLITE to further bridge the gap for professionals through personalized training and conversations.

What's your biggest accomplishment as a business owner?

Connecting with old friends and former students has brought me the most joy. Knowing that I can make a difference in the lives of other professionals brings fulfillment to my life.

What's one of the hardest things that comes with being a business owner?

Technology! I am used to having a full support team of accountants, tech support, and administrative assistance, and now it's me. I have learned that I need to allocate time for administrative issues each day before jumping into the more fun work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do it. There are no ideal times to reduce your income in exchange for the dream you desire. There will always be an excuse not to create the future you want but only regrets later for not trying.
  2. Find friends who are in the same life stage as you. It's energizing to have the regularly scheduled time to connect and share successes and tips.
  3. Don't drop all of your old habits. If you were used to going to the work-provided gym, find a new gym to join. If you were used to getting lunch with friends once a month, schedule the time to keep doing that. Working from home or in a new office doesn't mean you need to change everything in your life.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.