Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Erica Diamond, founder of, located in Montreal, QC, Canada.

What's your business, and who are your customers?

I'm Erica Diamond. I help busy humans (like you!) prioritize self-care so you can experience less stress, more calm, and greater joy every day! I have coached thousands of women around the world for over 15 years to get unstuck, thrive in their daily lives, and optimize their self-care by teaching them how to master their mindset, time, energy, and well-being. I am a unique kind of coach, a hybrid between both coach AND consultant. This means I act as your life and career coach but also provide highly strategic, effective, and results-driven solutions like a business consultant.

Tell us about yourself

Every day, I get to use my skills and gifts to teach women how to master their mindset, time, energy, and well-being. But I haven't always been so aligned with my life's calling and purpose. Nearly 20 years ago, I found myself close to burnout and sitting in a therapist's office. I was incredibly successful in my career, but I wasn't thriving. I thought I needed to "tone down" my entrepreneurial spirit and drive in order to feel balanced… but my therapist had different advice. Instead, she encouraged me not to throw water on my inner fire nor dull my shine but instead to balance it and develop a calming lifestyle that would complement my career and fuel my business passion! This led me to my yoga and meditation journey, two practices I now teach daily, as I know firsthand that they help women derail burnout.

As a Certified Life and Career Coach and Certified Yoga and Meditation Teacher, I help women completely transform their days to vibrate at a high energy frequency and feel calm at the same time. (You can have the best of both worlds! And I'll show you how.) I also help women own their days and reclaim their time with the most cutting-edge time management strategies. But most importantly, I teach you how to rewire your brain and mindset for more joy and create positive habits that will sustain you long-term. I'm the definition of multi-passionate, so when you don't find me putting my life coaching and yoga instructor certifications to work, you'll also see me as the Lifestyle & Parenting Correspondent on Global TV, on stage as a Professional Speaker, hosting The Erica Diamond Podcast, teaching Busy To Bliss or The Burnout Rescue Blueprint and trying my hand in the kitchen (too many blunders!)

What I'm most proud of, as of late, is my new wellness Brand, Bliss Essential – the ultimate collection of the highest quality and purest essential oil blends to enhance your everyday wellness and self-care. Premium and aromatic, rich essential oil blends for sleep, stress, energy, and immunity. 100% pure therapeutic grade, no synthetics or fillers, 3rd-party lab tested and certified, and cruelty-free. I also have a new book released in 2022 that was #4 on Amazon's new releases in self-help! Check out LIST YOUR GOALS Journal: 100 Lists To Inspire and Motivate Your Growth. This gorgeous nightstand journal will help you manifest your goals and dreams over the next year.

Simply put, if you're tired of feeling stuck and you're ready to get unstuck. I can help you get there!

What's your biggest accomplishment as a business owner?

When my first company was acquired by Canada's largest retail chain of bags in 2006, to give birth to an idea and then have another company believe in it, and PAY YOU FOR IT, was monumental, in my opinion.

What's one of the hardest things that comes with being a business owner?

Unplugging, delegating, defining and preserving boundaries, saying no, defining non-negotiables, being present, knowing whether to hustle or flow, and trusting the universe. To name a few!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Play to your strengths and hire those who play to THEIR own strengths and weaknesses.
  2. Hop on board the social media bus. You have free tools at your disposal. Use them wisely! Get in front of the camera and let your customers see YOU, the person behind the brand. Don't be afraid to be goofy!
  3. Create your own mini board of directors to act as a sounding board for you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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