Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Natalia Beley, Founder of Evimero Marketplace, located in Milton, GA, USA.

What's your business, and who are your customers?

I am the chief curator and owner at Evimero Marketplace, a fair trade and artisan market in Milton, GA. Our customers are anyone who's looking for a unique gift that is ethically sourced and not mass-produced.

Tell us about yourself

I was born into an entrepreneur family (my father owned a retail store my whole life), so this is in my blood, I guess. After graduating with a fashion merchandising degree, I spent the beginning of my career as a buyer and merchandise manager at several different companies, so that definitely gave me the confidence and background to open my own store in 2020. I honestly love what I do, and my customers and vendors (many of them local GA-based small business owners) are what keep me motivated and excited to come to work each day.

What's your biggest accomplishment as a business owner?

Just opening a business in the midst of the pandemic was a big accomplishment.

What's one of the hardest things that comes with being a business owner?

The ups and downs, you can have a great day one day, and then the next day feels like you have no idea what you are doing. Retail is not for the faint of heart; you have to be in it for the long haul and truly have a passion for it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be tenacious! Pick something you love doing and are passionate about because when things are hard, you won't make it if you don't absolutely love what you are doing. Be authentic! One of our core values is that we turn customers into friends. I take time to get to know people and let them get to me.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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