Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Bettina Guirkinger, Founder of Explore Your Elements, located in Prague, Czechia.

What's your business, and who are your customers?

Our team at Explore Your Elements consists of a collective of consultants built around a core of three members. We love bringing out the spark in people and their teams. As such, our focus is on co-creating outstanding trainings with leaders and their teams in order to connect individuals to their spark, amplifying joy and fostering trust in the workplace.

Tell us about yourself

My journey as a business owner started in 2016 when I noticed around me the frustration of my peers in their work and their struggles to find meaning in what they did. Based on my experience as a trainer and facilitator, I started creating workshops around going back to the basics, connecting to our core, and living a life that felt meaningful to us. What started with my inner circle quickly expanded to foster start-ups and small organisations to eventually working with large global corporations. I still work on the team level, and it has been so satisfying to see the impact of the trainings we have created with my team.

What's your biggest accomplishment as a business owner?

By far, my biggest accomplishment has been to identify and work with two of the most brilliant people I know. Their knowledge, expertise, creativity, and our combined minds are what make our team a success.

What's one of the hardest things that comes with being a business owner?

I would say one of the hardest things I have come across as a business owner has been to figure out the way to get through the layers of an organisation to speak to the right people and connect with those who share a similar vision. It often takes a lot of time and gets to that person, but when you do, that's when the magic starts to happen!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I would say: surround yourself with the right people and don't try to do it all alone. Secondly, be realistic about what you can achieve over a certain period of time. I'm glad I could give my business my full focus when I first started, but now with being a mother, I have had to learn to re-prioritise and be realistic with what I can do. Finally, remember that people sense when you are being authentic (or not!), and this is what seals a deal and builds the foundation for long-lasting working partnerships.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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