Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Dawn Morningstar, creator of Facial Serum #18, located in St. Paul, MN, USA.
What's your business, and who are your customers?
Facial Serum18 is made by me, Dawn Morningstar, a former Esthetician, turned women's self-empowerment coach. I infuse each batch I make with love using a sacred ritual of blending the finest ingredients from around the world. My clients are those who care about what they put into and on their bodies--wanting earth-pure ingredients that really work! They want their skin to look and feel good. I include a daily affirmation so that not only the fragrance and feel of Facial Serum #18 work for them but also the way they approach their day.
Tell us about yourself
I created this amazing serum because I wanted something that was not only non-toxic but actually good for the body, mind, and spirit. Having had my esthetician's license, I know what is good for the skin. I made hundreds of batches before perfecting this formula. It is the only moisturizer I EVER use on my face, neck, and hands. Everyone loves the mild fragrance and how it works for every skin type. Facial Serum #18 by Dawn Morningstar, lovingly called simply 18 by enthusiasts, is a highly resonating special blend of mostly organic and 100% high-quality beneficial and essential oils.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is the fact that once people start using Facial Serum 18, they continue to. I have clients from all over the U.S. who have Facial Serum 18 delivered to them every month--they say they can't live without it!
Here's what long-time user of 18 and California producer Gayle Gladstone has to say:
"The magic of #18 is that it's rich but not heavy. As a producer and publisher in this busy world, I make sure I never run out by having a monthly delivery subscription. After using '18' for the past few years, I need a lot less face care and makeup. Having mature skin, I get a softer, more youthful look by treating my décolletage and neck area. This brings me confidence and joy."
What's one of the hardest things that comes with being a business owner?
I think one of the hardest things about being a business owner is all of the many facets involved with running a business--that go beyond the love of why we start businesses in the first place! But all of these tasks must be done in order to be a proper businesswoman.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't give up.
- Get the professional advice and support you need.
- Believe in your product or service fully, and don't be afraid to tell others about it.
Where can people find you and your business?
Website: https://dawnmorningstar.com/
Facebook: https://www.facebook.com/profile.php?id=100087051637739
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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