Interested in starting your own entrepreneurial journey in talent management but unsure what to expect? Then read up on our interview with Mohamed Khaled, Admin. & Financial Manager of Fada Art, located in Giza, Egypt.

What's your business, and who are your customers?

Fada Arts is an arts management company that aims to support musicians and performing artists in Egypt and the Arab region by providing management services, including artist booking, social media campaigns, as well as financial production support through project writing and fundraising.

Fada Arts promotes diversity. We support the alternative scene in music and performing arts in Egypt. Diversity enhances creativity and is the essence of change.

Tell us about yourself

The main motive is the passion for the field of culture and arts in a different way and the development of capabilities and cadres who are able to present art and culture to all and help artists in developing successful plans for their work.

What's your biggest accomplishment as a business owner?

The biggest achievement is the growth of the company and the expansion of the circle of artists and the target audience.

What's one of the hardest things that comes with being a business owner?

The financial income of the company, especially at the time of the epidemic - secondly, the exorbitant taxes from the wages of the artists and the company - they work team is still small.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Get Organized. To achieve business success, you need to be organized. Keep Detailed Records. All successful businesses keep detailed records. Analyze Your Competition. Competition breeds the best results. Understand the Risks and Rewards. Be Creative. Stay Focused. Prepare to Make Sacrifices. Provide Great Service.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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