Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Alexander Duong, Founder and CEO of Fair & Square, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

We make gut-friendly crackers using green banana flour. Our customers are retailers, corporate offices, and schools to name a few.

Tell us about yourself

My name is Alex; I was born and raised in LA. I started working on my business after working in food for over seven years. I am motivated each day to work because I care about creating a healthier, better world through food.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment is building a team of motivated “Square Squad” to help grow and spread our mission of improving human well-being through gut health.

What's one of the hardest things that comes with being a business owner?

One of the hardest things for me as a business owner is trying to balance things internally and externally. Internally, I have to balance my own priorities, life, and relationships within my work. Externally, I have to balance priorities, communicate clearly and set meaningful goals.     

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Hire slowly, develop meaningfully, and fire quickly if needed.
  2. Numbers are boring, but boring is everything.
  3. Spend more time on people than you think you need to.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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