Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Naseema McElroy, Founder of Financially Intentional, located in Brentwood, CA, USA.

What's your business, and who are your customers?

I have a personal finance platform where I mostly serve black moms and nurses because I happen to represent both.

Tell us about yourself

I always knew how to make money, but I never knew how to build wealth. I thought it wasn't accessible to me. When I became a mom, I knew I had to do better for my daughter, and I set out on a mission to improve my finances. I decided to share my lessons along the way, and that grew into Financially Intentional.

What's your biggest accomplishment as a business owner?

Growing my platform to over 100k followers and being able to be a conduit of knowledge and resources my followers didn't even know were available to them.

What's one of the hardest things that comes with being a business owner?

Content creation can be time-consuming and may not yield immediate results, and it can be hard to be consistent.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't expect overnight success.
  2. Consistency trumps perfection.
  3. Monetize your services before spending a ton of money on services, coaching, and tools.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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