Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Macy Pruett, Founder of Fittest Core, located in Nashville, TN, USA.

What's your business, and who are your customers?

I have an online training platform and app, Fittest Core, that provides workouts for women in every stage of life. I have over 500 workouts, dozens of workout programs, a monthly challenge, a subscription, and one-off programs that are offered. Women can find workouts during pregnancy, postpartum, and/or when they're in the best shape of their lives. My customers are women wanting to feel their best in every stage of their lives!

Tell us about yourself

I grew up an athlete, ran track all throughout college, and continued staying active after graduating. I have a degree in counseling but never felt fully called to do that. However, my combined love for helping people and fitness led me to personal training. I've been doing it for eight years now and still love it. I'm motivated every day by the women with whom I've formed relationships with, helped, and been a part of their journeys. They mean so much to me and truly keep me going. The best part of my career is building relationships with these women all over the world.

What's your biggest accomplishment as a business owner?

Definitely launching my app. Having my own app has been a dream of mine ever since I became a personal trainer years ago. I still have to pinch myself!

What's one of the hardest things that come with being a business owner?

No days off! I work nonstop and still need 25 hours a day, eight days a week!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your "why." Without that, you won't keep finding the motivation.
  2. Just DO it. Believe in yourself. If you don't, who will?
  3. Don't be afraid to mess up. You learn as you go. And the only way to keep learning is to keep going. Messing up allows you to grow!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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