Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Ryan Maxwell, Founder of Fluid Health and Fitness, Inc, located in Stillwater, MN, USA.

What's your business, and who are your customers?

Fluid Health & Fitness, Inc is a highbred sports medicine | fitness center specializing in movement efficiency. We offer both Physical Therapy and Corrective Exercise solutions. We help individuals through our two outpatient orthopedic centers in Minnesota, USA, as well as worldwide via our virtual telehealth platform. From professional athletes to post and pre-orthopedic patients, people from all around the world seek our expertise in biomechanics, physical therapy, sports conditioning, and clinical nutrition.

Tell us about yourself

Growing up, I lived in a household where my parents and my extended family struggled with obesity and metabolic and sociological diseases. We went to coaches, counselors, and therapists looking for guidance on how to get our health under control. I realized that while these individuals had good intentions, there was always something missing. One would focus on diet but give little advice about exercise. Another would give lifestyle and emotional support but disregard movement. The net result was more confusion and frustration than achieving meaningful change. I realized then that to be truly successful, a person needed to have multiple coaches who all worked together. But who had the time or money for that? We certainly didn't. That's why my vision for Fluid Health and Fitness was born from the need to deliver what the health and wellness industry was lacking: a system that considers and balances all of the elements of health and wellness in a way that fits into your lifestyle. One that meets you where you are at: not where we want you to be. And one that teaches you how your body really works.

What's your biggest accomplishment as a business owner?

Developing a certified movement system that integrates Physical Therapy with Community Care and Sports Performance.

What's one of the hardest things that comes with being a business owner?

People. Understanding how to most efficiently interact with our customers. Anticipating the needs of your customers should be your highest priority.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure your family and friends are on board. You may have the discipline, stamina, and conviction to make your dreams a reality, but they may not.
  2. Eat the elephant one bite at a time. Nothing happens overnight. Set goals that are reasonable, sustainable, and profitable.
  3. Qualify your assumptions. Don't let your judgment be your guide. Ask your customers what they want. They will tell you how to be profitable if you listen to their whispers.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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