Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Jeanne Kocher, Founder of Fremont Hypnosis, located in Fremont, NE, USA.

What's your business, and who are your customers?

I am the sole practitioner of Fremont Hypnosis. My sessions are either in person or through Zoom. I use hypnosis as a way to assist people with issues that disrupt their lives, for example, anxiety, fear of driving/speaking/etc., relationship difficulties, and addictions to things that aren't addictive, like soda. I also use hypnosis to help people explore ways to use creativity or to get in touch with loved ones who have died. Also, hypnosis is a way to explore past lives for those who are open to the idea of karma as a cosmic system of cause and effect. My practice has evolved to become more spiritual (as opposed to religious) because I've discovered that spiritual assistance in working toward a goal is mighty effective.

My customers are people who embrace the idea that they participate in their own improvement or healing. Many people have the idea that hypnosis is a magic bullet that does a mind control thing, and suddenly they stop smoking or eating. It may start to work that way, but the subconscious mind has much more to say about needing to smoke or eat in unhealthy ways. Hypnosis taps into the subconscious mind to pull up answers that reveal why someone has that unhealthy need and it also reveals ways to heal that unhealthy behavior and need. We have amazing wisdom and healing power within us. My customers are the ones who pull up their sleeves and say, "Okay, I'm ready and willing to make that journey, I'm willing to do the internal exploration of myself, and I'm willing to practice the specific ways to support myself and my healing."

Tell us about yourself

Initially, I wanted to practice hypnosis as a way to address chronic physical pain. Unlike medicines, hypnosis promotes our body's natural ability to reduce pain and heal. It works to heal as opposed to mask pain. Early on, I discovered that people were not interested in hypnosis for chronic pain, and my practice evolved into helping folks with emotional or behavioral issues.

The healing that I've witnessed is profound. People walk in with emotional burdens, and they leave the room free and unencumbered. It is a privilege to participate in that journey and witness it.

What's your biggest accomplishment as a business owner?

A major accomplishment is that I'm drawing clients who are a good fit for my practice. As a result, they are able to finish their four to ten hypnotherapy sessions, having achieved their goal.

What's one of the hardest things that comes with being a business owner?

For my particular business, the hardest thing is educating people about what hypnosis can and cannot do for them and what they need to do to make it work for them.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be very clear about who you want for customers.
  2. Be aware that if you're starting a business, understand that you and your business are a work in progress, and your goals will likely change, as will you.
  3. Be clear about what your business is and what it is not.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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