Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Grace Fortune, a launch strategist and copywriter based in St. Catharines, ON, Canada.

What's your business, and who are your customers?

I help creative business owners (like copywriters, coaches, web designers, and brand strategists) break the cycle of working 1:1 with clients, destroy their old revenue ceiling, and increase their impact + authority. I offer strategy (launch auditing, road mapping), copywriting, and implementation services using the COURSE framework I've developed.

Tell us about yourself

My company is yet another pandemic baby. I crashed and burned super hard working for someone else, so I started my own business as a virtual assistant with a single client bringing in just $900/month. I've since grown it exponentially as I've transitioned into the copywriting and launch space. The reason I'm so passionate about what I do and why I want to help copywriters launch their own products is that I have seen so many of us (myself included) feel like little more than a content-creation machine, and feel that financial squeeze when they don't have a full pipeline. I've seen copywriters' income potential get capped because they only have so much freaking time in a day to work with clients. I've seen the impact of creating a product that just keeps selling, and I know it can break revenue ceilings, create more freedom, and make raving fans out of buyers. I want everyone to have that.

What's your biggest accomplishment as a business owner?

I think getting to where I am now in my business has been my biggest accomplishment - and learning that I'm actually pretty good at running it. I came from a humble background and had no examples or formal business training until I was in my mid-30s.

What's one of the hardest things that comes with being a business owner?

One of the trickiest parts of owning a business is balancing giving 100% to my clients and making time to do business-development things!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Figure out your niche and offerings first - and make who you want to serve the North Star for creating them.
  2. Create easily replicable processes so you can ditch the overwhelm of worrying about the next step.
  3. Running a business can be lonely. Join and stay connected to a network of people who do what you do.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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