Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Heather Dileepan, Founder of HD Copywriting, located in Fayetteville, NC, USA.

What's your business, and who are your customers?

I run a small website copywriting company, which means I help online entrepreneurs, creatives, and growing businesses update their websites with conversion- and SEO-optimized copy.

Tell us about yourself

I spent a decade in marketing at companies large and small, and I love marketing because it allows me to be both geeky and creative (me in a nutshell). When I left the corporate world to start my own business, I wanted to keep that balance, and conversion copywriting allows me to do just that. I love that I get to dive into customer and business data and then get creative in shaping messaging, voice, and page copy.

What's your biggest accomplishment as a business owner?

I started my business about three months before the pandemic hit. It was a really tough time to grow a business, and I'm proud that I managed to do so while juggling COVID lockdown with economic uncertainty.

What's one of the hardest things that comes with being a business owner?

Self-motivation and being my own boss. Some days, I need to put on my "boss" hat and tell myself what needs to happen to get it done (it's a bit strange and meta, to say the least!)

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Create goals for yourself and celebrate EVERY win, big and small.
  2. Stay the course. It takes to figure out what you love and what the market needs.
  3. Work on time management. It's a big shift to go from being an employee to being an entrepreneur, and time management is everything. Figure out when you work best, and plan your days accordingly. Invest in a PM tool to help keep you (and your team) on track.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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