Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Elisandra Lopes, Owner of Helpful Doodles, located in Dorchester, MA, USA.

What's your business, and who are your customers?

My business is called Helpful Doodles. I am an artist and art therapist that creates friendly content for customers of all ages, including children and adults of all backgrounds. I create a variety of materials such as tote bags, notebooks, postcards, and much more for clients and also teach kids to paint.

Tell us about yourself

I am a Cape Verdean artist and art therapist that came to the US when I was 11 years old and started doing art when I was 12 as a way to cope with being in a new country and adapting to a new culture. And afterward, I discovered my talent for creating artwork in different mediums and found my true passion. I have loved helping people since I was a kid, and it’s motivated me to start my business because I want to create content that makes people happy. I always incorporate kindness and artwork that is friendly and open for everyone, not just kids but adults as well.

What motivates me each day to do what I do is my mother. She has been through a lot and is always willing to help others, and has a sweet and caring heart toward people. This makes me want to help others, too, with my business and create things that will give others a smile on their faces.

What's your biggest accomplishment as a business owner?

One of my biggest accomplishments has been getting a variety of clients of all different ages and backgrounds who request graphic design work or physical artwork such as stickers or tote bags. One of my clients at the moment is Massasoit Community College, for which I have been creating content for them that they can use to help their students.

What's one of the hardest things that come with being a business owner?

One of the hardest things is being a young black woman, sometimes not having enough support, and people not believing in you due to your age, background, and culture.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a passion for it.
  2. Always think ahead.
  3. Be adaptable & flexible; things are always changing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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