Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Katie Carter, Founder of Holistica Botanicals, located in Koloa, HI, USA.

What's your business, and who are your customers?

I created my business Holistica Botanicals through my love of herbalism and aromatherapy. I handcraft organic botanical products ranging from aromatherapy mists, herbal teas, mom and baby products, salves, facial care, and more! My customers are wellness-minded people who value clean and organic ingredients that support the body naturally. Most of my customers are women ages 25-65.

Tell us about yourself

I am a registered nurse of 13 years and also have advanced training and certification in aromatherapy as well as clinical herbalism. I am strongly motivated by the ability of herbs and plants to support the body to function better with all-natural ingredients. As a nurse, I see all sides of health, the good, the bad, and the ugly. This motivated me to create a business that supports a healthy lifestyle without causing harm with chemicals and preservatives.

What's your biggest accomplishment as a business owner?

My ongoing biggest accomplishment is hearing how much my customers love my products as well as how much the products help them. This makes all of the hard work worth it!

What's one of the hardest things that comes with being a business owner?

For me, it is simply time. I have great time management but not enough time to put into marketing my business. I still work full-time as a nurse, but my business doesn’t stop!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Make a list and start crossing things off. Procrastination will kill any business plan. I’m a go-getter, and that really pays off. Just jump in and start; the details come with time.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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