Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Adam Wright, CEO and Founder of Human Tonik, located in Claymont, DE, USA.

What's your business, and who are your customers?

Human Tonik LLC is a supplement company that produces superfood powder supplements. We currently have two brands: Supergreen Tonik and Red Tonik. We aim to provide ethical, transparent supplements that work and improve the lives of our customers.

Tell us about yourself

Human Tonik started when I was desperate to find super greens supplement to help combat the symptoms of Chronic Fatigue Syndrome. Being a dad to two young kids, I wanted to have the energy to play with them without feeling exhausted. I knew from studying Sports Science many years ago that nutrient was the answer to combat daily fatigue and brain fog. After trying many supplement brands, I was disappointed with the formulas and the lack of transparency in the ingredient dosages. So, I decided to work with a US manufacturer to create the perfect greens powder for me and, ultimately, for anyone looking to improve their energy levels, immunity, and brain fog.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is growing an audience organically to a multi-seven-figure business and receiving amazing feedback from customers who continually use our supplement brands.

What's one of the hardest things that comes with being a business owner?

When starting out, you need to wear many hats. You're the CEO/FD/CTO/PR person, and this can be draining. Over time you get used to delegating the many roles required within a business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. An Audience: Having an audience to sell to is key, and so if you can cultivate one prior to launching significantly increases your chances of growing from day one.
  2. Consistency: It takes time to become a sustainable business, and it won't happen overnight (unless you're super lucky).
  3. Network: Get to know people in your industry and get feedback on what you're doing. Joining some paid community groups can help you brainstorm, especially if you are a "company of one."

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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