Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Abadesi Osunsade, Founder of Hustle Crew, located in London, UK.

What's your business, and who are your customers?

Hustle Crew is a community comprised of inclusion experts with a range of skills and levels of experience. Underrepresented professionals need tailored support to overcome their unique cultural and structural challenges. Increase equity and belonging with Hustle Crew's training, which has been developed from lived experience in our community and consultants.

Tell us about yourself

I am a protagonist of tech inclusion, championing the importance of education on bias and privilege in my work as Founder & CEO of Hustle Crew, VP of Global Community & Belonging at Brandwatch, and co-host of the Techish podcast.

In 2016, I published my career advice book, Dream Big, Hustle Hard: A Millennial Woman's Guide to Success in Tech, which is rated five stars on Amazon. In 2018, I was named to the Financial Times list of the Top 100 Influential Leaders in Tech. My work has been featured in Elle, Stylist, BBC, Forbes, The Times, Bloomberg, and The Independent.

What's your biggest accomplishment as a business owner?

I was recently included in the Financial Times list of the Top 100 Influential Leaders in Tech and Tech Nation's 50 most prominent and influential voices in Tech.

I graduated from the London School of Economics in 2009 and wrote for the Financial Times before joining London's tech scene. Prior to my current roles, I worked at Product Hunt, Elpha, Amazon, HotelTonight, and Groupon, where I was promoted after my first eight months and helped scale my department 5X leading up to their record-breaking IPO.

In 2016, I published my career advice book, Dream Big, Hustle Hard: A Millennial Woman's Guide to Success in Tech, which is rated five stars on Amazon. I have been featured in Elle, Stylist, BBC, Forbes, The Times, and The Independent.

What's one of the hardest things that come with being a business owner?

No one wants to be the first engineer or first marketer who's Latinx on the team. No one ever wants to be the first. But people are happy to be the third, fourth, or fifth.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

If you want to be the person attracting top talent and retaining top talent, you also need to have that representation there. Set up to adapt and evolve to whoever your customers might be by ensuring that people are responsible for adapting and changing your product and your service within your team.

Where can people find you and your business?

Website: https://www.hustlecrew.co/
Facebook: https://www.facebook.com/hustlecrewlive
Instagram: https://www.instagram.com/hustlecrewlive/
Twitter: https://twitter.com/hustlecrewlive
LinkedIn: https://bit.ly/3D4LAHA

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.