Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Svetlana Norkina, Founder and CEO of Inlited, located in New York, NY, USA.

What's your business, and who are your customers?

Our innovative wellness app rewires your neural system by tapping into your subconscious mind, allowing you to change behaviors and reach new levels of personal growth. Say goodbye to negative habits and hello to a healthier, happier, and more fulfilling life. Our app is easy to use and provides you with personalized support and guidance every step of the way.

Our customers are:

  • Entrepreneurs, athletes that want to increase performance, people who work in sales, real estate, law, and CEOs to help align their mental state with the engagements they must perform.
  • Enterprise - improve the productivity of employees, and increase sales and motivation.

Tell us about yourself

My name is Svetlana which means “Light” in English. I am an RTT (Rapid Transformational Therapy) practitioner and Certified Clinical Hypnotherapist. I am personally trained in Los Angeles, CA, with a world-renowned therapist and writer, Marisa Peer. I have inherited the desire and ability to help people since early childhood from my grandmother, who was helping to resolve physical and mental illness with reiki and prayers. Since then, I have understood how the power of words, light energy, and good intention can heal and transform. That’s why my clients have phenomenal results.

I have a master’s degree in civil engineering. In combination, it’s given me a unique approach to solving problems and enhancing people’s lives. I am also an honored member of the Royal Society of Medicine, where I attend seminars and masterclasses to expand and upgrade my skills in my field. I believe that your issues can be used to find the answers you are looking for and get you closer to your true self, fulfilled, happy, empowered, and liberated.

After using RTT myself, my life started to change rapidly. RTT is your key to unlimited life. After handling so many clients, I came up with an idea to combine tech and psychology to achieve the best, long-lasting results and help even more people worldwide. This method is a fast solution for decades of baggage we carry from day to day. My true motivation every day is a reminder that we have only one life. And we have the power to choose how to live it. The Inlited will help you to tap into that power and set you free from limiting beliefs.

What's your biggest accomplishment as a business owner?

Our waiting list for the app release grew to 3000 people within the last few months without any paid marketing. At a very early stage, we are using organic growth and engagement with customers. Our Instagram page just recently got launched and reached 61.7K accounts in previous months. There is a lot to be done, but our burning desire to help fuel success.

What's one of the hardest things that comes with being a business owner?

There is not only one thing that is hard in this business. You have to love what you do to overcome obstacles. One of the hardest things is picking the right people in your team. I believe it’s the hardest one and the most important one.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Signup for Inlited - be part of our driven community. You will find all answers on how to keep focus and achieve the best results, no matter what!
  2. Surround yourself with people who are smarter than you (if you are the smartest in the room, you are in the wrong room).
  3. Do something every day towards your goals. People get overwhelmed with how much needs to be done when pursuing their goals that they never even start. Remember - one step at a time!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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