Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Jane Boswell, Founder of Jane's Sassy Socks, located in Kalamazoo, MI, USA.

What's your business, and who are your customers?

🧦I sell socks, slippers, grippers, and crew to knee-high. With cool designs like animals, books, dinosaurs, drinks, food, music, nature, sports, and many more! I carry brands like Eddie Bauer, Happy Socks, Hot Socks, K. Bell, Steve Madden, VanHeusen, and Gold Toe, just to name a few. My socks offer unique gifts for an anniversary, birthday, graduation, holiday, mothers/father's day, Valentine's Day, wedding, or just because! I sell 'creative socks for every occasion! Socks, slippers, grippers, crew to knee high.

Tell us about yourself

My name is Jane, and I am the owner of all these fun, crazy, and, yes – sassy socks! Buckeye by birth, Michigander by choice (actually, my parents' choice, but I am proud to be a Buckeye). I have lived in the Southwest Michigan area for all my years, and I have been a business owner for the past five years. My passions include socks (of course), cats, working out, gardening, and the environment, and did I mention socks? lol

What's your biggest accomplishment as a business owner?

Purchasing all these socks to sell to friends, family, co-workers, and the world.

What's one of the hardest things that come with being a business owner?

Time management. I also work full-time with my husband at our self-employed lawn care business. Therefore, I struggle to find time to advertise and spread the word about my sock business. Bringing in customers is slow-going.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be sure you have the funding.
  2. Be sure you have the time to dedicate to promoting your business.
  3. Be sure you have a passion for running your business.

Where can people find you and your business?

Creative Socks | Janes Sassy Socks
Jane’s Sassy Socks is a fun and creative website to buy unique socks for yourself or as a great gift!

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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