Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jenn Tardy, Founder and CEO of Jennifer Tardy Consulting (aka Team JTC), located in Bowie, MD, USA.

What's your business, and who are your customers?

Jennifer Tardy Consulting (aka Team JTC) is a training and consulting firm specializing in diversity recruiting and retention. We help workplaces increase diversity (without harm). We work with CHROs, DEI leaders, Recruiting leaders, and Learning & Development leaders. Our ideal clients are the ones who face ongoing pressure from their employees to find solutions to increase diversity and retain great talent. These leaders feel like they have now exhausted all internal resources and insights on how to best do this work and are on the market for external support. So, they partner with Team JTC.

Tell us about yourself

Having worked in corporate America, specifically HR/Recruiting, for nearly 15 years, I grew frustrated by the lack of representation. I also felt that there was a lack of available training to support my team of recruiters and recruiting leaders in effective diversity recruiting practices. Because I could not find the type of immersive training experience I was seeking for my team, I decided to create it myself. I'm motivated by our highly engaged community of DEI practitioners, recruiters, and leaders. The more I stay connected to what matters most to them, the more I am able to find solutions that help to remove hurdles and increase diversity overall. We love doing the work that we do at Team JTC.

What's your biggest accomplishment as a business owner?

The development of our Qualified Diversity Recruiter (QDR) Certification Program has been our biggest accomplishment at Team JTC to date. It is our flagship program and the best way for recruiting teams to absorb best practices to find, attract, engage, select, and retain top talent from historically underrepresented populations.

What's one of the hardest things that comes with being a business owner?

The hardest thing that comes with being a business owner in the space of DEI is observing the emotional harm that has impacted employees (especially those from historically underrepresented groups) by well-intentioned organizations that are implementing ineffective diversity recruiting strategies.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Identify your target customer's top problem(s).
  2. Become obsessed with finding solutions to their problems.
  3. Build community: be consistent with being a thought leader and talking openly about both the problem your target customer faces and the solutions you've researched (that work).

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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