Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Jenny Zook, Founder of Jenny Zook Style Confidence, located in Golden, CO, USA.

What's your business, and who are your customers?

I teach everyday women how to discover their confidence through capsule wardrobes and virtual closets, saving time and money. I focus on sharing what works instead of what's popular.

Tell us about yourself

A lifetime lover of all things fashion, mom to twin boys, teacher, and coach, wanna-be chef, and addicted to learning more about life as I go!
After kids, it took me a while to figure out how to feel GOOD again, and once I did, I got really passionate about wanting to help other moms and women, in general, find their way back as well. I'm shifting into a new realm. I'm here to help you blaze a path back to your most confident self, using clothes as a vehicle to get there.

I am a firm believer that when we eat well, find JOY in our days, and dress in ways that make us FEEL alive and confident; we can go out and make a positive impact in this world, sharing the gifts we have been uniquely created for. The tools I've created have been designed for the busy woman who could benefit from building a functional wardrobe while still feeling fashionable, without the need to recreate the wheeling season after season and year after year. I want your wardrobe to fit your lifestyle without breaking the bank, and I want to teach you how to find the right pieces that are made to fit YOUR body.

What's your biggest accomplishment as a business owner?

Helping women rediscover their confidence.

What's one of the hardest things that comes with being a business owner?

The learning curve! There is SO much that goes into running your own business that happens behind the scenes that very few talks about. And when you are just getting started, you are doing most, if not all, of it by yourself, which means you better be ready to learn on your feet!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find the right people to help you learn the skills you lack.
  2. Have a plan for how to market yourself on social media.
  3. Give yourself lots of grace. Building a lasting business doesn't happen overnight.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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