Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Tanisha Davis, Founder of Jewel of Destiny LLC., located in Columbia, SC, USA.

What's your business, and who are your customers?

Jewel of Destiny LLC is a business that comes together to Uplift women of all colors and ages. This business is a no-judgment zone. We want women to feel confident wearing each custom design. Our designs are a representation to remind women that they are beautiful, strong, and custom-made by GOD and that they can overcome any obstacle life may bring.

Tell us about yourself

I am the owner and Founder of Jewel of Destiny LLC. Born and raised in Columbia, S.C. I have always had a passion for Jewelry and making Custom Designs. I have always had a passion for uplifting people and giving encouragement. My friends and family come to me for advice, and I am always there for them, whether good or bad. I started having a passion for creating this business some years ago. But GOD gave me the name in 2021. I chose to launch Jewel of Destiny on October 6 because GOD has a calling on my life, and I believe I was born and purposely created to spread his love and to be an example to people of all colors and ages, especially women. I am a strong believer in women's empowerment. I believe women should be strong and walk in their Destiny GOD has planned for their life. We are an example and should lift each other up and not tear each other down. This business stands strong on not judging others and uplifting and spreading positivity and love. Each custom design is created to show as a representation to remind women that they are beautiful, strong, fierce, and custom-made by GOD. We all can overcome any obstacle life may bring.

What motivates me each day to do what I do is knowing that I am making a difference. Being able to be an example and be there for others. To see customers smile when they purchase my products is a feeling of joy. They feel even more confident once they purchase and wear my pieces. This motivates me to keep pushing every day and to continue creating one-of-a-kind accessories for customers to enjoy and feel comfortable in.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is hearing positive feedback from my customers and customers who have referred new customers to me about the products they have purchased. It gives me great joy to know that my customers are happy, comfortable, and have a boost of confidence wearing my designs.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is the feeling of the unknown. There are going to be times when you may face challenges or obstacles. The best thing to do is to have the right mindset and stay focused on the goals and dreams you have for your business. You have to ignore any distractions that may try to knock you off course. For you know the vision and never give up.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The three tips I would give anyone looking to start, run, and grow a business today are:

  1. Have a Business Plan. Choose a business that best fits you. Do your research and make sure you have a market to sell to.
  2. Plan to spend money to earn money. To start a business, you will have to know how your funding is and understand that it takes time and patience to earn money for your business.
  3. Keep Pushing. There will be times when you feel like quitting or not moving forward with your business due to life challenges or obstacles. It's best to always keep in mind the vision you have. Every business owner has a challenge that they face, believe it or not. It's the owner's job not to give up or lose focus. Each business has the potential to succeed. It's up to the owner to see it through.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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