Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Joanna Jensen, Owner of Joanna Jensen Photography, located in Calgary, AB, Canada.

What's your business, and who are your customers?

I am a photographer, and my main clients are couples, families, and newborn babies.

Tell us about yourself

I absolutely love stories! I love photographing moments you may forget, like the tiny toes of your newborn baby. I love to capture this as my own kids change so much each year, and I love to look back at how little they were just a few years prior.

What's your biggest accomplishment as a business owner?

Photographing the Calgary Flames.

What's one of the hardest things that comes with being a business owner?

Multitasking, especially during the busy season.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Start with the best gear you can afford. Buy courses to practice photography, and come up with a good system to keep track of your expenses.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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