Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Lizzy Levine, CEO of Juicy Mktg Group, located in Dallas, TX, USA.

What's your business, and who are your customers?

We are a full-service marketing agency specializing in B2B marketing and TikTok consulting.

Tell us about yourself

When I started my marketing company after a failed startup due to COVID-19, I knew I could do this for a living. My motivation comes from the feeling of alignment. I feel most aligned when creating. When I wake up every day grateful to have a job that doesn't feel like work, it makes it all worth it!

What's your biggest accomplishment as a business owner?

My biggest accomplishment so far is being on Barbara Corcoran's podcast!

What's one of the hardest things that come with being a business owner?

Not letting negative thoughts stop you from making progress every day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a strong why. Why did you go into business? Why are you creating this product? What is your why? And share your story on social media!
  2. Fail every single day! Each failure will lead you to your most significant success.
  3. Be yourself and own what you do. Confidence is key. You are the subject matter expert, and don't forget it!
  4. Create an emotional connection with your customers; at the end of the day, people buy based on emotions.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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