Interested in starting your own entrepreneurial journey in skin care but unsure what to expect? Then read up on our interview with Brook Dougherty, Founder of JustUs Skincare, located in Indio, CA, USA.

What's your business, and who are your customers?

JustUs is a small batch, high-performance climate-proof skincare line. Artisanally crafted with rich oils, butters+extracts, we use earth's most resilient ingredients to tackle vexing skin concerns. Art+science unites in bold, sumptuous brews for wrinkles, fine lines, lost elasticity, dark spots, redness, dryness + irritation. Wherever you are, whatever the weather, JustUs has a climate-proof routine for you.

Tell us about yourself

JustUs Skincare didn't start as a business. It started as a dare from my best friend to become a formulator and learn how to make skincare for just the two of us. It was a third career pivot for me, coming after a stint in the non-profit space as well as the film industry. What motivates me is seeing the before and afters of the customers I become close to. Their happiness about their glow is what gets me out of bed in the morning.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been to attract the perfect partner for me. Attaching an MBA with a background in beauty has made it possible to grow the business beyond where I was on my own.

What's one of the hardest things that comes with being a business owner?

One of the hardest things is growing from teeny tiny to small. There are so many hurdles you have to figure out for yourself, from finding vendors who will accommodate a small order to finding the money to market your products.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Stick with it no matter what. If your circumstances don't allow you to make a five-year commitment without pay, don't do it.
  2. Find a partner who complements your skill set.
  3. Learn whatever skills you need to get where you want to go.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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