Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Karen Carr-Crawford, a start-up specialist, growth strategist, marketer, and business plan guru, based in Diamond Bar, CA, USA.

What's your business, and who are your customers?

I’m an entrepreneur’s best friend! Actually, I’m a consultant working with entrepreneurs in either the startup phase or the growth and acceleration phase. So the startup clients need to have some traction and, at minimum, $100k in annual revenue. Those people on the other end of the spectrum must be in a position to grow. This segment is growing toward a new market and should ideally be at the $500k revenue mark. I also work in the economic development space with accelerators, incubators, and program initiatives such as the Goldman Sachs 10,000 Small Businesses program.

Tell us about yourself

I was laid off from a marketing role back in the day and needed to continue making money. I took those learned skills and parlayed them into something that I could use. I’ve learned a whole lot over the years about business, entrepreneurship, and people! It hasn’t always been a straight path, but the journey has been awesome.

What's your biggest accomplishment as a business owner?

I get to work with so many incredibly talented women and men (mostly women 😊). It’s hard to pinpoint, but I would say that working with the Goldman Sachs One Million Black Women: Black In Business initiative!

What's one of the hardest things that comes with being a business owner?

Omg…everything! Seriously, knowing when to give to yourself and take a break.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Create a success roadmap.
  2. Understand your numbers.
  3. Build your financial and human capital resources.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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