Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Kendra Griffin, Owner of Kendra Caroline Fitness LLC., located in Bellevue, WA, USA.

What's your business, and who are your customers?

I am a Personal Trainer, and my clients are people who are looking for some assistance in creating a healthy lifestyle with movement and strength training.

Tell us about yourself

I started this business when I was laid off during Covid from my sales job. I realized I wanted more of a purpose in my work, so I started this business to help people move their bodies in a functional and effective way. The people I work with every day motivate me. If I can make an impact in someone's life, then I'm doing my job. I strive to make sure each client feels appreciated and supported by me, always.

What's your biggest accomplishment as a business owner?

That would have to be being my own boss. There is no better feeling than needing some time off and realizing I don't need to ask permission, I can just take the time needed. It is so freeing, and it really does make an impact on my work-life balance.

What's one of the hardest things that comes with being a business owner?

Definitely being the one who wears all the hats. It's a challenge doing it all on your own. I have a sales background, but I don't have any experience in marketing, graphic design, content creation, etc. So I learn as I go with what works and what doesn't. I'm constantly learning new things and trying to absorb as much as possible.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Figure out who your demographic is first and foremost.
  2. Don't be afraid to take a risk for something you are passionate about.
  3. Success takes time.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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