Interested in starting your own entrepreneurial journey in finance but unsure what to expect? Then read up on our interview with Mariah Hudler, a Financial Therapist at Koru Financial Therapy, located in Sacramento, CA, USA.

What's your business, and who are your customers?

I am a financial therapist who works with individuals, couples, and entrepreneurs to build their balance both financially and emotionally in order to create a healthy relationship with money.

Tell us about yourself

My why is that the messages that were internalized by me regarding money as a child were stress, shame, and conflict. These feelings and messages were a result of my parent's divorce as well as my religious upbringing. These messages followed me into my early life and impacted me to the point where I avoided money and took out large amounts of debt. I felt powerless over the role of money in my life.

When I entered my master's program in social welfare and took on debt, I started to notice the change in my stress levels due to the debt. I wanted to understand money better, and I wanted to be in control of money, so I started on my journey to take the power back.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is transitioning from a W-2 work environment to where clients were already there to be a person that was visible to the community and creating a brand that is synonymous with my values.

What's one of the hardest things that comes with being a business owner?

For me, it is balance. I am a naturally curious and innovative person who likes the diversity of my work, collaborative efforts and being involved in the community. Balancing that with paying the bills and being a family-centered person. It's tough!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  • My first one is to "just start." It is so easy not to start or delay but just start moving towards an idea or an action.
  • The 2nd is to "breathe." Accept that starting a business takes time and requires you to challenge yourself in new ways. It requires personal growth.
  • The 3rd is to enjoy the journey. As human beings, we are resilient. Take the time to learn from failures and celebrate accomplishments.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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