Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Kyle Byron, founder of Kyle Byron Nutrition, located in Toronto, ON, Canada.
What's your business, and who are your customers?
I help everyday people, and elite athletes get real fitness and health results. People who work with me experience profound changes. I've helped female athletes fall back in love with their bodies after abusive coaches made them feel ashamed. I've helped women lose weight so it was more likely that they would conceive, and I've helped new moms get into better shape and learn how to feed their kids. And I've helped a lot of guys get their mojo back. Ultimately that's a big fun part of the job - seeing people start off really sad and end up happy.
Tell us about yourself
I grew up in a small town, and my heroes were football players (Mike Singletary and Walter Payton). They inspired me to work hard. I took that ethos into sports and did alright. I didn't get right into Nutrition though. I didn't think I would be smart enough. That confidence came in my mid-twenties, and I went back to school. Now, I'm motivated by helping people and growing my business to generate income for my family.
What's your biggest accomplishment as a business owner?
Probably my longevity. Fifteen years in this business is a long time (compared to most who move on sooner).
What's one of the hardest things that come with being a business owner?
Having to be good at so many things. Step one is being good at your job. Then there are things like website development, sales, marketing, social media, taxes, leadership, etc.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Ask for feedback. It sucks, but you grow way faster when you take a lot of feedback. Get Google reviews. Thirdly, think about scalability before entering into the business.
Where can people find you and your business?
Website: https://kylebyronnutrition.com/
Instagram: https://www.instagram.com/kylebyronnutrition/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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