Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Latise Moore, Founder and Owner of Moore Life Counseling and Wellness Services, located in Charlotte, NC, USA.

What's your business, and who are your customers?

I am a Licensed Clinical Social Worker (LCSW). I founded Moore Life Counseling and Wellness Services, a mental health private practice offering counseling services to adults in North Carolina and Virginia, as a way to collaborate with individuals and facilitate positive change.

My clients vary, but I service mostly millennials and young adults. My clients are usually high-achieving adults who have reached a stage in their lives and are unsure of what's next. I help these clients pivot and determine the next steps to living life more self-aware and confident. I also offer supervisory services to pre-licensed therapists starting their practitioner journeys.

Tell us about yourself

I started out in banking if that tells you anything about how my logical mind works, but I also have a love for people. With that, I found myself constantly volunteering in my community while at my banking job and decided to resign. I enrolled in graduate school to obtain my Master's in Social Work with the idea of being a therapist. It was always the plan to open my own practice, and I finally did during the pandemic with the support of family and friends.

My clients motivate me each day to be a better therapist, and I put in countless hours to be well-informed via continuing education courses, podcasts, books, and contemporary treatment methods. I know that life can often be overwhelming, but knowing that I can help facilitate change in someone's life and help them realize their power over their lives is amazing. I absolutely love being a therapist and helping people reach their full potential. It's my life's work.

What's your biggest accomplishment as a business owner?

I would say that my biggest accomplishment as a business owner would be the clients who tell me about how much growth they have seen since we started working together. It's my mission fulfilled of clients to live "Moore Life" despite what is going on around them.

What's one of the hardest things that comes with being a business owner?

I believe that the hardest things about becoming a business owner are that you are the product, and you have to learn how to develop and facilitate the product. I have learned this the hard way, especially in marketing. Most MSW programs do not have an entrepreneurial business class, and that is the gap between being a practitioner and a solo practice owner. I essentially do all of the things. There is a lot of behind-the-scenes work before I can even start the therapeutic work!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I encourage anyone that has an idea or even a dream to:

  1. Just START. You may not have all the pieces, and you may even be scared to start. But do it scared.
  2. After you start, you can reach out to others in your field for help. People love to help, and usually for free!
  3. And lastly, give yourself grace for mistakes. Mistakes are how we learn.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.