Digital Storytelling for Your Brand Experience - Lead Wolf

Interested in starting your own entrepreneurial journey in marketing services but unsure what to expect? Then read up on our interview with Oscar Riveros, Founder of Lead Wolf, located in La Jolla, CA, USA.

What's your business, and who are your customers?

Lead Wolf is a full-service digital marketing agency in San Diego, California. Our customers are business leaders and entrepreneurs.

Tell us about yourself

I hail from Mexico, raised in the southernmost town of San Jose del Cabo. My great-grandfather constructed the Cabo Falso lighthouse in 1905. I've lived in San Diego for over a decade, wearing various hats, from butler, bellboy, marketer, corporate executive, digital strategist, musician, cinematographer, and business owner. I am always on the go, whether it be capturing images, making films, learning, or composing music. I've had the privilege of working with talented creatives, a dedicated crew, and amazing clients through my company, Lead Wolf. I've directed short films, music videos, and over 500 commercials, and it has been a journey of growth for both myself and my clients. I take pride in being a part of my client's business and creative endeavors, helping them not only expand their businesses but also take bold steps in exploring new ideas and campaigns.

What's your biggest accomplishment as a business owner?

As a business owner, my greatest achievement is witnessing my client's success and prosperity.

What's one of the hardest things that comes with being a business owner?

One of the toughest aspects of being a business owner is balancing the responsibilities and demands of managing the day-to-day operations while also making strategic decisions to drive growth and success in the long term.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have courage.
  2. Focus on the customer and care for their business.
  3. Have a strategy; roll with the punches of the daily tactics.

Where can people find you and your business?

Website: https://www.theleadwolf.com/
Facebook: https://www.facebook.com/theleadwolf
Instagram: https://www.instagram.com/wolflead/
LinkedIn: https://www.linkedin.com/company/theleadwolf/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.