Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Leka Fineman, owner of Leka Fineman Health and Fitness, located in Palm Springs, CA, USA.

What's your business, and who are your customers?

I help women connect with their strengths and learn to fuel themselves so they can feel confident and healthy through all stages of life.

Tell us about yourself

Hi, I’m Leka. I am a health, fitness, and mindset coach, athlete, and author. I am the mom of two grown daughters and one pit bull.

I've been a lifelong student of design, health, and movement, growing up in Northern California, surfing, practicing yoga, and riding horses. For two decades, I worked around the world as a professional wardrobe stylist. This creative pursuit gave me the tools to help others visualize their dreams and aspirations.

In 2008, at age 40, I was introduced to CrossFit—and immediately fell in love with the community and the variety and intensity of the workouts. Within five years, I started competing, making it to the CrossFit Games three years in a row. I went from not being able to jump rope or do a single pull-up to finishing 7th, 11th, and 8th in the world in my division.

When I began thinking of myself as an athlete and fueling myself for performance, I started to feel more confident in every area of my life.
Now, my passion is sharing my experience and knowledge with others and helping clients make sustainable transformations through healthy eating, movement, and mindfulness. I want to help women feel confident, strong, and empowered through all the different stages of life.

What's your biggest accomplishment as a business owner?

Being able to have freedom and ease and live a life I love, and transforming lives.

What's one of the hardest things that come with being a business owner?

Staying focused and keeping the vision for what I want to create when met with challenges.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Delegate, seek help, and surround yourself with those who inspire and motivate you.

Is there anything else you'd like to share?

I am motivated by the women I work with. Seeing the transformation in their lives during coaching with me is so inspiring!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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