Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Rohan Dixit, founder, and CEO of Lief, located in San Francisco, CA, USA.

What's your business, and who are your customers?

We're a mental health wearable that helps people break free of anxiety in 8 weeks or less.

Tell us about yourself

I'm a former Harvard and Stanford neuroscientist who worked on mindfulness and the brain. That introduced me to the potential of meditation and biofeedback to help decrease anxiety, depression, and a host of other mental health challenges.

What's your biggest accomplishment as a business owner?

I'm someone who's struggled with mental health myself. For me, to see thousands of people using our wearable and writing us messages about how we've helped their journey is the most profound gift.

What's one of the hardest things that comes with being a business owner?

I think working in mental health, you often paradoxically can forget to tend to your own. One thing we've done is work mindfulness and self-care into our meetings and work-life. For example, we'll often start meetings with a short breathing and biofeedback exercise using our Liefs - it helps!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on providing incredible value to your customer. Everything else follows from there.
  2. Don't listen to nay-sayers who haven't started businesses themselves. They don't know how to calibrate risk and reward.
  3. Related to #2. Find a mentor who has done what you're trying to do, ideally multiple times. They will save you so much time, and speed is often the difference between success and failure.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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