Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Paul Rees, Owner and CEO of Lifestyle Business Design, located in Carmarthen, United Kingdom.

What's your business, and who are your customers?

I work with scale-orientated business owners and corporate leaders who are open-minded to up-designing themselves emotionally, mentally, and productively, and above all, are change accountable towards their current business goals for a clear lifestyle reward.

I am an established business designer and business niching expert with over nineteen years of experience in the business and leadership coaching industry. My client portfolio reaches into the USA, Canada, UK, and Europe. I also present Radio and Television specialising in the subject matter of business and human niching performance. I am an author and CEO of Paul Rees Lifestyle Business Design. My coaching style is unique and widely proven for success.

Tell us about yourself

The benefits of a business coach have never been so important, the reason being, when starting your new business, the very last consideration given is the measure of one's self-worth, self-belief, self-motivation, money alignment, procrastinating habits, imposter syndrome, to list a few, all negative assets to making negative profits in business. This 100% oversight that all business and leadership individuals fail to see is why I started my business. Business success is a guarantee, it's the business person that fails, not the business, yet all business people have unlimited availability to be successful. This is my reason, making available the organic and guaranteed life success available for every business person to live a free life is my goal.

What's your biggest accomplishment as a business owner?

Reaching international status as a keynoter and business coach and winning the number one business coach and influence in business change in Wales 2022.

What's one of the hardest things that comes with being a business owner?

Managing my imposter syndrome.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Understand where your money alignment is in life before you get started.
  2. Recognise your assumption habits and loyalty to disappointment habit practices and decision-making.
  3. Niche, niche, niche, your product/business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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