Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Lenny Criddle, Business Strategy Consultant at LJConsulting.CO, located in Apollo Beach, FL, USA.

What's your business, and who are your customers?

I help entrepreneurs create lifestyle businesses. A Lifestyle business is one that generates enough income to support the lifestyle of the owner.

Tell us about yourself

When I completed my MBA at the University of Notre Dame, I knew that I wanted to do something different. I had been working in upper management for a major insurance company, and I wanted to leave the big fish and go out and help the little guys. I created my own company and jumped into the world of small businesses. I love helping people make their dreams come true.

What's your biggest accomplishment as a business owner?

I have successfully helped new businesses get funding so many times, and each one is always special to me.

What's one of the hardest things that comes with being a business owner?

The hardest thing is when you are in an industry or market that is suffering, and you think that working harder will make a difference or that you can still pilot a boat that has sunk under water.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do something that you are passionate about.
  2. Don't risk more than you can afford to lose.
  3. Take every opportunity to enjoy the moment and look for synergies with other companies.

Where can people find you and your business?

Website: https://ljconsulting.co/
Facebook: https://www.facebook.com/lenny.criddle
Instagram: https://www.instagram.com/lenny_criddle/
LinkedIn: https://www.linkedin.com/in/lennycriddle/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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