Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Lindsey Marie, Founder of LMFIT, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

My business is training people to become the best versions of themselves. Not only just physically but mentally also. My customers range from teenagers to men and women in their late 50s.

Tell us about yourself

What really got me into the fitness industry was helping people when I felt like I couldn't help myself. I was bullied a lot throughout my childhood into my teenage years. When I found fitness, it made me feel strong, powerful, and confident. The feeling was addicting, and I just watched myself grow from a scared, broken, insecure girl to a grown, developed, strong woman. That feeling gave me hope; it gave me life again. Then I realized I could not be the only woman on this planet that goes through these things. So it made me want to help more people feel this way and go from that scared kid to that grown, confident, loved adult. What really motivates me to get up every day and grind early morning to late night is all the people that I touch and come across. My clients are some of the most amazing people on this planet.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is watching people grow, from their first session, coming in scared, unmotivated, and self-hating. Watching them grow over time and become who they have always wanted to become. It amazes me each day to watch girls going from "I hate my body, I hate how I look" to evolving to "Oh my god, I love this, now I want to become a trainer, etc."

What's one of the hardest things that comes with being a business owner?

The hardest thing as a business owner is learning how to adapt to different situations with different types of people. We are all human at the end of the day, but we are different in many ways. Where we grew up, who raised us, and how we grew up, all these things become key factors when you're running a business, how to communicate with people, and most importantly, understanding people.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find what you are passionate about, and find what you're good at with the least amount of effort. And always stay true to your moral code.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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