Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Katie Bogue Miller, Co-Founder of LOVE GOODLY, located in Santa Monica, CA, USA.

What's your business, and who are your customers?

We are a nontoxic beauty subscription box for women, by women. We help women switch to better beauty, all cruelty-free and vegan as well.

Tell us about yourself

I’ve been in the eco-friendly beauty space for the past 15 years. With only 11 toxins banned in the US, I want to help women and (animals and the earth) learn about what they are putting in their bodies. You don’t have to give up efficacy or style to switch to nontoxic beauty.

What's your biggest accomplishment as a business owner?

We’ve been around for 9 years, and the acquisition of our parent company, Novica (the world’s largest artisan impact market), was a proud moment. Also, as a vegan for the past 27 years, I like how we have set a precedent on cruelty-free and vegan beauty. We support a cause with each box, such as Uncle Neil’s Home, which promotes compassion and rescue of farmed animals. Any impact I can make on the animals is a win for me.

What's one of the hardest things that comes with being a business owner?

Being on 24/7! There are no set working hours when you run a business. As a mom of two young (vegan) kids, the life/work balance struggle is real.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do something that you are passionate about and do something that makes a difference.
  2. Millennials (and vegans) vote with their wallets, so a good social company is a win/win.
  3. Take risks. No one ever achieved anything without taking risks.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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