Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Dr. Sarah Mokma, Naturopathic Doctor at Luminosity, located in Grand Rapids, MI, USA.

What's your business, and who are your customers?

My business is a Natural Healing Center that helps people find hope, answers, and healing in all areas of life. Ultimately Luminosity is a place where people come to understand themselves and how they can use the many medicines nature provides for true and lasting healing. Services such as Naturopathy, Massage, Reiki, Spiritual Healing, Life Coaching, Educational Coaching, Acupuncture, and many forms of Energy Healing and supplements are available at Luminosity.

Our customers are mainly women between the ages of 40-60, but we also help men and children. Most clients are looking for a team of people who they know can help them with everything but an emergency, and that’s what we do at Luminosity. We work together to help people find all the pieces they need for healing - many rights in-house, but we can also refer to our network of amazing practitioners.

Tell us about yourself

I began 22 years ago when Western medicine had no answers for my baby, who cried all the time and never slept, in addition to having chronic ear infections and reflux. I started researching and found there was a whole world of ways to help her in traditional medicine. After years of self-study, I went back to school to become a Naturopathic Doctor. I started building my practice in 2010, and then in 2018, I built Luminosity to encompass a team approach to help clients see even quicker results because healing really does require a mind, body, and spirit approach.

What's your biggest accomplishment as a business owner?

Learning how to lead and stay in my heart because that is the truth of the work I do, and having to also face my naivety and learn from being too nice, which always backfired in business.

What's one of the hardest things that comes with being a business owner?

I have had several instances of betrayal in this business, and for me, the hardest thing has been being alone in all the ups and downs. I did not have a close friend or partner that supported me in what I was doing, and when things got hard, it was hard being alone.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a mentor, coach, or maybe both - you don’t know what you don’t know, and sometimes this gets expensive.
  2. Stay in your zone of genius- it’s good to have a team, especially of people who do things for you outside your zone of genius, such as accounting or social media, so you can focus on your gifts which is not only more efficient it is much more fulfilling, and that translates to more lucrative.
  3. Trust yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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