Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Michelle Mazzara, CEO of Luvafoodie, located in Eagan, MN, USA.

What's your business, and who are your customers?

Luvafoodie is a clean eating line of gourmet spices and clean drinking all-natural iced teas. Luvafoodie is a small woman-owned company. My customers are everyone who loves to eat healthily and cook.

Tell us about yourself

I created Luvafoodie brand because I wanted a line of clean eating chemical-free spices. I am inspired to live a chemical-free lifestyle. I also created a line of salt-free spices since I am living with heart disease. Luvafoodie is a lifestyle brand for people who want to eat and drink all-natural products. Luvafoodie all-natural instant cold brew iced teas are naturally flavored.

What's your biggest accomplishment as a business owner?

I am proud to have survived the pandemic and actually grew my sales and business during the difficult COVID.

What's one of the hardest things that come with being a business owner?

The time and hours spent are 24-7, so not having time for family or friends is the hardest part.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You must have a strong passion for your idea and business.
  2. You have to be 100% committed to working hard and putting in the time it requires.
  3. You must believe in yourself and your business.

Is there anything else you'd like to share?

There are many rewarding aspects to owning your own business, so don't be afraid to follow your dream.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.