Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Nicky Rishi, Founder of MissPoppins, located in Palo Alto, CA, USA.

What's your business, and who are your customers?

MissPoppins is a digital parenting platform offering real-time expert advice and AI-driven resources to new and experienced parents seeking guidance and support. Our customers include parents looking for specific childcare solutions and those wanting to connect with a supportive community through every stage of their parenting journey.

Tell us about yourself

Starting MissPoppins came from my own rollercoaster experience as a twin mom. I felt the sting of isolation and the maze of seeking reliable parenting advice, which pushed me to think, "There has to be a better way." That's how MissPoppins was born—a dream to knit a digital village where parents find comfort, guidance, and a sense of community all at their fingertips.

The opportunity to make a real difference and potentially ease the journey for parents globally is what excites me each morning. Every challenge we overcome and every milestone we reach, MissPoppins feels like a shared victory with our growing family of parents. This mission, rooted in my own story, keeps me passionate and eager to expand our reach, making the parenting journey a little less lonely, one family at a time.

What's your biggest accomplishment as a business owner?

Giving back to our parent community by solving complex maternal/paternal health and wellness issues as part of our mission-based start-up.

What's one of the hardest things that comes with being a business owner?

You are never off or offline, your business is your baby, and there is never a mental health day or a vacation day. You have to be strong and resilient enough to figure out the work/life harmony dance (instead of the concept of work/life balance).

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Understand Your Market and Customers: Before you start, invest time in thorough market research. Understand your target customers, their needs, and preferences, and analyze your competitors. This knowledge is crucial for defining your value proposition, differentiating your product or service, and tailoring your marketing strategies. Keeping abreast of market trends and customer feedback is also vital for adapting and evolving your business over time.
  2. Develop a Strong Business Plan and Financial Foundation: A well-crafted business plan is your roadmap to success. It should outline your business goals, strategies, market analysis, financial projections, and operational plans. Equally important is securing a solid financial foundation. This means careful budgeting, financial management, and securing appropriate funding. Be prepared for unexpected expenses and have a contingency plan in place.
  3. Embrace Technology and Innovation: In today's digital age, leveraging technology is not optional. Utilize digital tools and platforms for marketing, sales, customer service, and operations management. Stay open to innovation and be willing to adapt your business model as new technologies emerge. Online presence, e-commerce, and social media are key channels to reach and engage with your audience.

You can connect with Nicky Rishi:


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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