Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with John Vellinga, founder and Chief Experience Officer of Zirkova Vodka, located in Oakville, Canada.

What's your business, and who are your customers?

We own the best vodka in the world!

Tell us about yourself

Our business has a purpose that goes beyond making the perfect cocktail or enjoying the best straight shot of vodka. Our motto is "Be yourself - Mix well with others" - which permeates everything we do, including raising nearly half a million for charities.

What's your biggest accomplishment as a business owner?

Creating a superb quality, beautiful product, then imbuing it with an inspiring purpose.

What's one of the hardest things that come with being a business owner?

Everything takes more money and time than you think it will!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Understand your numbers thoroughly - and develop a plan. Then find the numbers under the results numbers and manage those. This is like your "money-ball."
  2. Align your personal purpose with your business. This will keep you inspired even when you lose some enthusiasm for the daily grind.
  3. Seek out and surround yourself with people who know the areas where you are weak (or inexperienced). Then listen to them!

Where can people find you and your business?

Website: https://www.zirkova.com/
Facebook: https://www.facebook.com/ZirkovaVodka
Instagram: https://www.instagram.com/zirkovavodka/


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.