Interested in starting your own entrepreneurial journey in accessories but unsure what to expect? Then read up on our interview with Shianne Blackman, Founder, and CEO of Must Love Books, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Must Love Books is a business that caters to readers. We sell tote bags, pencil cases, and sweaters with slogans like “It’s A reader Thing.”

Tell us about yourself

What got me into my business was the fact that my aunt is an entrepreneur, and I saw her getting all these cool opportunities and creating these cool bags with her printer and heat press; it inspired me to do the same. She showed me how to make print and heat press; I created a slogan, recorded the process, and posted it on Tiktok, which gained a bit of attention. After some talking with my parents and aunt, I started Must Love Books.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is selling out products while at vending events. Seeing people buying my products and enjoying them is something I could’ve never imagined.

What's one of the hardest things that comes with being a business owner?

One of the hardest things about being a business owner, especially as a high schooler, is managing school, my part-time job, my business, and my social life. A person can only do so much and handle so much that sometimes it becomes a challenge.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Three tips I’d give I’d be patient, be open-minded, and believe in yourself. It might be hard to believe and to stay motivated, but not every day will be your best day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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