Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with ShaLonda (Semi) Pitts, Founder of Nature’s Ambrosia, located in Redford, MI, USA.

What's your business, and who are your customers?

Nature's Ambrosia is an Apothecary that provides the knowledge, tools, and resources for all your holistic and mystical needs. My customers are either on a path to healing or starting their path to healing not just physically but mind, body, and spirit.

Tell us about yourself

What made me first start the business was the multi-layers of alignment. I had already begun working on healing myself emotionally and spiritually. While learning that herbs have not only medicinal properties but metaphysical properties as well, I began to incorporate medicine and the "magick" into my everyday life. Then my father was sick and in the hospital, so I started bringing him herbs because the medicine was not working at that time it should for him. My motivation comes from knowing every product I sell is to serve the greatest good of all people. This is why I carefully choose the ingredients I use, especially in my candles. Every single ingredient in every product is natural and organic and adds holistic value to the consumer.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner. I would have to say it is the repeat customers. I always talk about how packaging is everything, and people will be interested in your product if it's packaged right. However, you know you've got a good thing when the customers come back for more. I put a lot of thought, love, and effort into everything, and it feels good to know you are really making a difference in someone's life.

What's one of the hardest things that come with being a business owner?

For me, one of the hardest things as a business owner is resting! As a business owner, you are every piece of your company, and there is always something that can be done. Time management and actually sticking to a schedule are the most difficult. I always have to remind myself I'm most productive and creative when my cup is full and my brain, as well as my body, is rested.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Tips I would give anyone looking to start their own business today is to do as much research as possible. Never stop learning and cultivating your craft. Don't be afraid to try new things, be flexible and open-minded. Most of all, be consistent.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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