Interested in starting your own entrepreneurial journey in coaching but unsure what to expect? Then read up on our interview with Shane Flannigan, Founder of North Pole Life Coach, located in St. Catharines, ON, Canada.

What's your business, and who are your customers?

My Name is Shane Flannigan from North Pole Life Coach & I am an award-winning, Neurodiverse, Mystic, WOMENS Life Coach & an International Author. My previous life's work over 20 years ago was in the law enforcement field & I went from hunting serial killers, looking for their victims & chasing bad guys in undercover roles for the narcotics unit, protecting members of the Royal Family, Uniform Patrol, Community Policing & raising a family of 4 boys with my exceptional wife, Michealynn.

However, I developed Complex PTSD over time & retired to heal with a team of medical professionals over 18 years & this experience was life-changing for me as well as one of the most difficult periods in my life. I was also diagnosed with Adult ADHD about three months ago. (but you see, this is not a deficit; it's my unique SUPERPOWER! ).

My life coaching clients are usually between the ages of 30 & 65 years of age and are, of course, women from every walk of life and background but who suddenly realize one of 2 things. "I feel stuck in my whole life situation, so what do I do now because I am NOT satisfied or my clients ask the bigger question #2: "Who am I & what is my purpose."

Tell us about yourself

During 18 years of intense therapies, both traditional and non-traditional, I looked up an old friend to see how she was. Much to my surprise, she told me she was a life coach and offered to give me assistance with my PTSD, which had already improved massively with the right meds and therapy. I thought, what can this hurt to try this life coaching she does? I didn't even really know what a life coach was.

What she achieved in 5 sessions with me outweighed the many benefits I found over 18 years of TRADITIONAL formal therapy. I was hooked and amazed at the relief I felt from daily stress & anxiety & naturally, I asked to apprentice under her, to which she agreed. I added this "new" but also ancient critical knowledge she taught in its current form to what I had also learned from non-traditional healing ways in communities of medicine people in the form of "Shaman" from around the world over my years of training & healing. I LOVE people in general, but now my life coaching business allows me to be a truly unique helper to people from around the world via the internet with live video coaching sessions.

I promise clients a one-of-a-kind, powerful & unique coaching experience if they are ready to answer the above questions they are wondering about & if they are ready to find their own truth and live an unfiltered life. This is what gets me up & gives me purpose moment by beautiful life moment.

What's your biggest accomplishment as a business owner?

Finding my TRIBE in the welcoming female community worldwide as a male Women's Life Coach.

What's one of the hardest things that come with being a business owner?

Letting people know you exist, even in this virtual world, recognition comes with steep financial implications, so you have to be smart about life and set your intentions & get really CURIOUS about the how & why.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a clear visual intention of your goal before anything else and put it out there.
  2. Stay in your lane of expertise & look for reliable help with the rest of your business.
  3. You are going to make mistakes, but who cares? Have fun doing what YOU LOVE & LET LIFE LIVE YOU!!

Is there anything else you'd like to share?

As a MALE Women's Life Coach, I am not here to show women what they ALREADY KNOW. I show, SUPPORT & TEACH them what they DONT KNOW about themselves!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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