Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Sara Qarouach, Owner of ELQA LLC., located in Wilmington, DE, USA.

What's your business, and who are your customers?

I sell beauty products that are argan-based, pure, and natural. Argan and its benefits are becoming known all over the world, and growing up in the source country where argan trees only grow pushed my passion for developing my portfolio. My customers are individuals, and I also sell to spas.

Tell us about yourself

I'm Sara, and I've always dreamed of having my own business. Learning more about the business administration side in school encouraged me to follow my dreams and choose a field that represents my roots. Taking advantage of the natural benefits of Argan gives me a push to help anyone who needs rejuvenated skin.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is to provide my customers with a product that contains no additives or chemical substances.

What's one of the hardest things that comes with being a business owner?

It is to try to keep it running. Having to deal in a competitive market with other companies that have been long in the field is one of the hardest tasks to keep the business up and running.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a solid business plan.
  2. Listen to your ambitions.
  3. Fall and get up multiple times, and don't let go.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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