Don't waste your time trying to be like another brand, business, or teacher. Be YOU. All of you, unedited and full force. That is what will make your business not only stand out but it will also keep you grounded.
Try new things out and test them before scaling. I've learned I need to set time aside to just ideate, think big, and design new designs every week. If I don't set aside this time, then the usual day-to-day tasks always get in the way.